There is no one with a bigger lift than John and Bette Jean Yank.

That’s what we learned in 2018 when we made the Yank Marine Legacy Film. Capturing John Yank’s story, and the story of the business that he and Bette Jean built, remains one of the great influences on our culture at Oak Leaf Media. To meet someone who put their craft first for their whole career is a rare gift. Through the years, Yank Marine has continued to reinvest in that first passion, the satisfaction of building and repairing a vessel. Some of the boats John has built (with his bare hands no less) are incredible masterworks.

John started building as a young boy, learning from Troth boatworks on a drafting table. His business...he started that out of an old feed barn, building a hand crafted wooden boat with almost no tools or money to his name.

Over the years, John built his business from the ground up and worked his way through every material. He saw hundreds of boats leave his two yards on the Tuckahoe and Maurice Rivers.

Today, the lift at the Yank Marine Dorchester yard is one of the largest on the Eastern Seaboard.

Bette Jean approached us with a campaign to continue to engage her passenger vessel customers, which led us to examine her old web site:

Her website had all the right info, it was organized well, and made sense for their business. However, we couldn’t help but wonder what it would look like with refreshed media. So we pitched it, and they let us run with it.

The Yank Marine Brand Overhaul

a top to bottom reskin of the companies brand

It started with a new brand identity:

Then it was a fresh eye to create some candid media:

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Then it was an 'about us' film:

Then it was Head shots:

The Betsy Ross: One of a fleet of passenger vessels built by Yank Marine.

We try to do our best and learn something new on every job. When it comes to BJ, John, Jennifer, Scott, Tommy, Chris, Jimmy, David, and everyone we met in the yard, the people of Yank Marine are about the work. That’s the culture of Yank. That’s how and why they can lift, build, and repair bigger vessels than most private yards in the world. We saw John on this past shoot, and he showed us around “The Lady Grace,” one of the earliest wooden vessels he built by hand. What we learned from John is that intense dedication to a craft is a life worth living. It’s a gift to reflect on that, because sometimes, in work and in life, you need a reminder.

Cheers to hard work.

If you know someone that could use a brand overhaul, shoot us a message, we’d love to chat about it!

Yank Marine Brand Overhaul

There is no one with a bigger lift than John and Bette Jean Yank.

Bette Jean approached us with a campaign to continue to engage her passenger vessel customers, which led us to examine her old web site:

The Yank Marine Brand Overhaul

It started with a new brand identity:

Then it was a fresh eye to create some candid media:

Then it was an 'about us' film:

Then it was Head shots:

Web video banners to make it pop:

LOTS OF VIDEO DELIVERABLES:

AND A WHOLE NEW WEBSITE:

Cheers to hard work.

Got a project in mind?

~ Let’s talk.